Materials & Sourcing
The foundation of quality and sustainability begins with the fibers we choose.
Our Preferred Sustainable Materials
We are committed to using materials that are safe for children, gentle on the planet, and durable enough to last. Our focus is on certified organic and recycled fibers, minimizing water and chemical use in production.
Organic Cotton
Grown without toxic pesticides or synthetic fertilizers, GOTS-certified organic cotton is the primary fiber in our playwear, ensuring softness and safety for sensitive skin.
Recycled Polyester
Used primarily in our swimwear and outerwear, this material is made from post-consumer plastic bottles, reducing landfill waste and conserving petroleum resources.
TENCEL™ Lyocell
A sustainable fiber derived from wood pulp, known for its exceptional softness, breathability, and closed-loop production process that recycles water and solvents.
Responsible Wool
Sourced from farms that adhere to strict animal welfare standards, our wool is used in our premium knitwear for natural warmth and durability.
Low-Impact Dyes
We use non-toxic, heavy-metal-free dyes that require less water and energy, ensuring our vibrant colors are also environmentally responsible.
Recycled Packaging
All our product packaging, hangtags, and shipping materials are made from 100% recycled and recyclable content.
Transparent Sourcing
We believe in full transparency from farm to closet. We work closely with certified suppliers who share our commitment to environmental stewardship and ethical labor practices. Our goal is to achieve 100% material traceability across all product lines by 2028.
Review Our Ethics Policy